Glossary
RFM segmentation
Grouping clients by recency, frequency and monetary value for targeted marketing.
Why it matters in Aura
This concept becomes more useful when it connects to booking, billing, CRM, staff, inventory and reporting workflows.
Glossary
Grouping clients by recency, frequency and monetary value for targeted marketing.
This concept becomes more useful when it connects to booking, billing, CRM, staff, inventory and reporting workflows.